Customers can personalize nearly anything these days, from sneakers to pet food, with endless options to suit individual needs and tastes.

On the surface, DMV services might seem straightforward—driver licenses and vehicle registration—but look a little deeper and you’ll find that many customers have unique requirements and preferences that are difficult to serve with a “one-size-fits-all” approach. That’s why agencies nationwide are embracing new technologies to provide the service customers need when they need it, how they want it.

Meet some of the common customer profiles who benefit from personalized, flexible DMV services:

THE WORKING PARENTS
Between their full-time careers and raising two kids, Rosa and Miguel don’t have much time to visit the DMV. They appreciate the ability to complete transactions online quickly and efficiently—and on their own schedule. And for people with so much on their plate, automated reminders and notifications are a game changer in keeping them up to speed.

THE NEW DRIVER
Devon, a high school senior, is excited about getting his first driver license. He’s tech-savvy but has anxiety about going to the DMV. Devon would benefit from a user-friendly website that clearly outlines how to schedule his appointment and what documents he needs to bring. Like many people his age, Devon isn’t a huge fan of phone calls, so he’d like to communicate with your agency via live chat or virtual assistant. If he could complete pre-application online, that would save him some time and stress when getting his permit and ultimately his mobile driver license.

THE SENIOR CITIZEN
Roberta is a senior citizen who prefers visiting the DMV in person. With her hearing not as sharp as it used to be, she needs display screens to see when it’s her turn, instead of relying on staff announcements. And although she might not use your self-service portal, the tool ultimately benefits her by decreasing in-office wait times and creating a more relaxed environment.

THE NEW RESIDENTS
The Cena family recently moved to the U.S. As their English skills are still improving, it’d be great if they didn’t face language barriers while trying to obtain driver licenses and register their vehicles. Making an appointment online is easier than calling in, as they can read English easier than they can understand it when spoken. But the most seamless experience would be if your website were available in common foreign languages.

As customers’ expectations continue to evolve, DMVs should continue leveraging technology to meet their diverse needs.

To continue the conversation, contact me at FDean@FastCore.com or visit FastEnterprises.com.